Unendo creatività e tecnologia, abbiamo dato vita all’iniziativa “Trova il lato più fresco del tuo bar”, un progetto che vede protagonisti circa 200 bar di Milano e Roma. Quest’idea nasce dalla voglia di incentivare i consumatori a tornare nei bar in piena sicurezza, a sedersi a un tavolino e riscoprire il piacere delle piccole abitudini di socializzazione. Per noi di Perfetti Van Mille quest’iniziativa assume un’importanza ancora maggiore come sostegno agli esercenti, molto penalizzati dalle misure di contenimento della pandemia. “Trova il lato più fresco del tuo bar” ha riscontrato subito un grande interesse ed un forte eco sui media come Il Sole 24ore, Aska News, Quotidiano.Net, Tiscali News e Today.it
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